Tag: mM7th

30 September = Singles Drop Apocalypse, Apparently

On 2026-09-30

Today, 30 September 2026, was for some reason an absolute collision of several singles by bands which I either listen to on the regular or just generally appreciate.

We’ll start with the one mentioned in yesterday’s post, mM7th’s newly rerecorded and released ｢エメトワ｣ aka «Aime Toi» aka “Love Yourself” [and yes, all that was just so I could use all the different quotation marks]:

It’s a fun video and the re-recording of the song does a lot to help the parts that already shine shine just a bit brighter. Originally the vocal mix felt a bit off compared to their other tracks but now when the Bridge/Chorus hits and eventually band members are chanting “One Day!” it works quite well.

There was also a new song by Pami, “Loser,” which is the video used in the graphic at the top of this page. The lyrics are a bit obvious but the video is anything but. I assume it is a metaphor. For what? Like, look… that feels personal.

It might win for best new video for today which is apparently a stacked category.

THEN, there was Nanajuuhachi’s “Half & Half” which is good song but the video will introduce you to “bedazzled pizza” and I tell you… kids these days, amirite?

I saw that Sezko had a new single coming which turned out to be a whole EP and then a video drop for “Honestly” which means there is only one more song without a video from the EP [which I expect around November(?) when the rest of it hits].

Finally, from today’s drops, alone [but wait, there’s literally more as I found out before I could click submit, see below] we have Froukje’s “Geen Rem” which, if nothing else, can act as a warning as to why you don’t use an eating contest to flirt. Two reasons, really. This is from an album that comes out in about three or four days so look forward to me chatting more about it, then.

NOW, going back just a little bit we have…

[one day ago] Lee Emi’s “Destroy Everything” and like I told Kaz having someone sing about the Devil telling them to destroy everything is fun and all but it would be a much worse conversation to have on a bus.
[four days ago] Cephalo’s “Bougainvillea” which is a nice song with a video in the always venerable “Blue tinted scene of Japanese woman by body of water” camp and finally, speaking of blue…
[five days ago] Mulasaki Ima & muque’s “Blue Cheese” which, and I say this with zero irony, does not actually feature as much blue cheese as it could have featured. Thank you. Might have done me in.

And we had other stuff like Olivia Rodrigo teasing the new Amazon exclusive reimagined-singles album, whoever is running the Oliver Tree account releasing the 3-in-1 “Remarkable Life of Cornelius Cummings” video, AND Mrs. Green Apple promoting their recent entire album.

The last one has a cute little green apple as you hover over the seek bar…

It’s only been one week since the new Brandy Senki song hit. Is this something to do with the new fiscal year? Prices of digital singles going up tomorrow?

No clue, but at least have lots of music to…

…..and, I kid you not, after I started typing this… Harha just released the “Teen Love” video to build up to the release of their first album. Good lord.

This feels like a record.

No pun intended.

Anyhow, I might be get off the internet for a bit before a dozen new tracks get released I get stuck for another few hours.

MM7th’s “Two of a Kind” [MVP #27]

By Doug Bolden

On 2026-09-29

In Doug's Daily Music Video Pick, Music, Music Video

Tomorrow (the exact +/- 24 hours I am not sure, but anywhere from around 6 hours to 26 hours I would guess), mM7th is going to release their 7th single and I have it pre-ordered.

Before it hits, though, let’s go back to their 6th single and jam out to nice city pop with a very slight touch of funk in the bassline with that slap of a voice, “Two of a Kind“:

I’m going to be honest, even knowing what this song is about I am not 100% sure what it is about? Met someone in the ER and then tried to hit it off during a moment of medical distress? Is Flower Shower Girl a person, a song, or the laundry detergent?

Eh, it’s all good. It’s a great single-take [probably with some trickery] video filmed right in a live street with a twee kidnapping plot and some awesome knit headware.

There’s a behind the scenes if you want to watch that, after.

My Music Video Picks [MVP] is a series of posts highlighting various music and dance videos from Youtube. No particular schedule (sometimes lots, sometimes little) though it started as “daily”. It might not even all be music or dance videos. Absolutely picked by me, though. Usually I have to like both the song and the video, but we’ll see.

You can see at least the most recent songs here: [Doug’s] Music Video Picks [Youtube Playlist]. Size of that list will change as the mood strikes. Playlist might contain spoilers for unpublished posts. Just enjoy.

mM7th’s “Growth” [MVP #8]

By Doug Bolden

On 2026-08-02

In Doug's Daily Music Video Pick, Music, Music Video

Last night was just chilling with Kaz when this video popped up for the second or third time in my recommendeds. The interesting name of the band — mM7th = Major Minor 7s, and written in a way that makes me think “myth”— is partially what did it. And I’m glad I did…

Though the jazzy driftiness of the whole thing is really good, just the part early on where she sings (note: as translated by them for the video), “Tell me, Pascal, about the badness in me, now that I’ve learned to want things…,” is where I started to fall in love with this song. Not just the lyrical shot at Pascal, but also the way she pops out the word “Pascal” very nearly like a muted curse.

You also have the moment at the end where she sings and the on-screen lyrics suddenly stop only to return in the silence after the song:

Swayed in the soft breeze under the shade
Touched it with bare hands out of curiosity
I call this flower “Happiness”

The fact that you can see the soap still on the street from her “washing hands” moment earlier in the video brings home that earlier line about the wickedness of wanting things.

mM7th is just hitting overall and currently has < 2k subscribers and only 5 songs on their channel. If you like to jump in early on bands, here’s a chance.

For other recommends, I’d say 逆様 which they released to international single as “Antithese”. Somewhat similar in theme, but a bit jazzier. It makes a nice companion piece.

My Music Video Picks [MVP] is a series of posts highlighting various music and dance videos from Youtube (usually). No particular schedule (sometimes lots, sometimes little). It might not even all be music or dance videos. Absolutely picked by me, though. Usually I have to like both the song and the video, but we’ll see.

You can see the most recent songs here: [Doug’s] Music Video Picks [Youtube Playlist]. Size of that list will change as the mood strikes. Playlist might contain spoilers for unpublished posts. Just enjoy.