
It wasn’t technically Daniel Sell’s “How to Stop Jumping Ship” that made me start thinking about the topic of this post, but that is a linkable resource that has some of the information that has filtered into my brain space:

Important bit from slightly below that:
So I propose…we just toss it all in the bin and go back to the beginning. Blogs, newsletters, IRC, mailing groups, and, sure why not, Usenet, go nuts…These things are time tested, functional even in the face of overwhelming lack of interest from the general internet, and are, most importantly, utterly unbreakable. A specific blog, irc etc etc might disappear, but that won’t take anything besides that one facet of a larger whole with it.
What actually started it was an email which was sent out to the Melsonia email list. Same sort of information, a bit more pithy:

Pretty much everything in that image is in the above linked post, though one addition is very much in-line with the stuff I talk about here, which I’ll quote:
Social media is poisonous, drains all your finer impulses. Wastes energy you could spend being happy.
He includes a link to Bear Blog which I won’t include because I’m sure it is fine but this is not an endorsement of a particular product over the other and at a glance, the software seems to violate a couple of principles I’ll talk about in a minute.
If anything, this post is absolutely an anti-endorsement of anything that might be considered a product. Websites/Apps-as-products are killing us. Killing the earth. Killing creativity.
I Digress All Over The Algorithm
One caveat creeps up almost immediately: Sells and I are at least partially concerned about two different things. He seems to be largely talking about (a) moving towards a platform where ideas exist outside The Platform® and are not beholden to the constant drive towards enshittification and profits AND (b) coming up with something that trumps the Algorithm Class’s version of a good time. I like both of those things, both fit strongly in my Reclaim Ownership concept I have been discussing here or there on the blog, but I think for me there is something else brewing in my brain:
Stop treating the Algorithm Class like your friend: you are a commodity to them and the current internet is designed to take resources from you and feed your resources into their bank accounts [money they use to take more freedoms from you].
We are witnessing the death of ownership and are being manipulated into thinking we need them. In 2026, The Algorithm tells you you are bored, that you are unhappy, that you are worthless without The Algorithm, that your replacement worth is derived from the dopamine you get from participating in a rich-person’s profit margin. And we believe it…
Come and share! Like and subscribe! Upvote! Get your five-year streak!
We live in a world where we give third-party companies all the content that makes the platform worthwhile but then you give up increasing rights to your own creations as they rapidly change the rules. They don’t even ask nicely. They just have your college friends’ content being held hostage and you are lonely.
AI amoebae demanding access to our creations. Less control over what we can share versus keep. Free-fall user unfriendly design based around selling digital baubles. Digitally engineered loneliness and disease. All the other terrible aspects forced upon you while specialists in behavioral modeling outsource whitepapers to tell the owners of the servers how to maximize profits from your work.
It’s Big Tobacco all over again. Paying experts to make things more addicting while telling us they are just giving us a product we really want and rumors of your own addiction are greatly exaggerated.
With the bonus that it’s not only our creations, but often the core of our friends and family groups being held for ransom. “Keep smoking and you can keep talking to your mom back home!”
THEN, they take extra data from you and sell it.
It’s like the worst possible version of the peer-review process. That process has volunteer writers being edited/scored by volunteer editors and volunteer peer-review committees. Then the output is given freely to scientific publishers who generate substantial profit off making it available. With the consequence of not publishing can include missing out on tenure and promotion.
Only instead of contributing to the ever-expanding world of valuable science, we are simply trapped in a loop where in leaving a billion-dollar money maker we have no control over ends up with being branded as anti-social and distant. No party invites without social media. Missing out on collector’s items by our favorite brands because people on X got first dibs. How in the hell do we know what Florida Man is doing this week unless we spend hours each week doomscrolling through made up posts about Florida Man?
“I can’t leave Instagram, what about all my friends!?,” we say over and over as our data is stolen and the money generated from it is spent to lobby for war crimes. Taking your joy of expression and turning into AI slop generated in data centers so environmentally unfriendly they are altering ecosystems while unwriting decades of copyright and intellectual property law.
Don’t say, “If you are not paying for it, you are not the customer.” That’s tired. Sad. Ignorant. You can pay for it all day long and to The Algorithm Class you are just money and never enough.
Besides, you are very much paying for it and its the most expensive purchase you have ever made.
Like cats, there is no free social media. We are collectively paying billions of dollars to avoid going to bed on time. Our tax money spent to subsidize The Algorithm Class. In return, The Algorithm Class buying out a large portion of our governments for their needs. Every lost ecosystem and plot of land to build data centers. We are spending generational wealth indirectly to look at ads on Facebook.
And the saddest thing is that for all this money, you and your creations are worthless to them individually. Sold for pennies. A penny today so they can buy congressfolk to not pass privacy laws and make a dollar tomorrow.
That’s the thanks you get. Being sold for $0.03 on loop with no protections just so hackers can get your national ID numbers and ruin your credit while the data hoarders say, “oops,” and face no consequences.
There is no ceiling that will stop folks from generating profit off of your hard work and there are very few protections to keep you from suffering the laziness of their vibe-coding neglect.
I DIGRESS.
An Early Thought Experiment Towards Doug’s Ideal Web-Sphere
The point is that reading Sells’ post made me think about how hard it would be for me to actually get any of my friends and family on board with creating a web-ring or similar. I could probably get two or three signed up but the siren call of the wide-open for-sale web would hang there. We are two decades into the social-media-and-search-engine revolution that has stripped us of a properly free internet.
This means this is all in the heady realms of though experiment, so taking that as an act of freedom rather than problem, I was thinking of things I would like to see if I could back and shove Myspace off a cliff.
- An actual emphasis on creator ownership, not just virtue signaling. No caveats or catch-EULAs where you give up the rights.
- An emphasis on self-hosting or hosting done by entities where you pay them real world money to host your data and in exchange they treat it as hands off for any other use unless they pay you to use your data.
- Related to above, but you are free to take your data whenever and wherever you please. Zero retention in a third party and absolutely no “a third party sold your stuff to another third party that has no contract with you explicitly” unlike the current real world problem.
- “Censorship” and moderation are generated at the hands of the end-user through tools easy to read and use.
- No advertisements unless the content creator is getting paid a substantial portion of the fee [let’s say 80+%] and at their behest [yes, this means content creators will have to pay to post stuff].
- Multiple media streams — text, microblogging, video, audio — can be handled by servers optimal to them, each chosen by the content creator.
- No addiction-behavior models. Discovery layer predicated by the needs and desires of the end user rather by a creation of any sort of presumed force.
- In fact, there would be optimally many many end-user tools that have their own approach to discovery and moderation.
- Anonymity vs ID exposure decided by content creators.
- Absolutely NO Upvotes and, perhaps most controversial, probably NO comments posted to your own data stream [they would be posted to the commenter’s data stream]. The idea is to break apart the Skinner Box variation of the internet [as described here or there by Cory Doctorow]. You will not get algorithmically friendly shiny cookies. You share data and information and art: others can read it and watch it and enjoy it. SEO is the mind killer. SEO will pass right through you. When SEO is gone, all that remains will be memes.
In other words, something where people create content streams through many different self- or creator-focused-hosted methods and something — webrings, RSS/Atom feeds, metadata chunkers, your own eyes and fingers — will handle this and there will be no fake digital commons generating billions of dollars in revenue as long as you keep playing ball and getting your grandma to sign up for an account.
No lectures from AI-generated moderators about how you need to tweak your content to maximize conversions.
Hell, there would be no conversions. Death to the trust-economy. No product of The Algorithm Class has earned the right to addict us and constrain us to the information/data/consumption-complex they have chosen.
You decide what you want to read and no one knows what you do with it but you.






















