The third iteration of Doug Bolden's various thoughts and musings.

Category: The Algorithm

Chewing on a Proper “Self-Hosted” Web-Sphere: Very Early Thoughts

Photo by Nick Karvounis on Unsplash

It wasn’t technically Daniel Sell’s “How to Stop Jumping Ship” that made me start thinking about the topic of this post, but that is a linkable resource that has some of the information that has filtered into my brain space:

How To Stop Jumping Ship
08 Mar, 2026

Almost all of us have been on the internet long enough to have had one of our essential community hubs go flying off into oncoming traffic. MySpace, G+, Discord (world weary sigh)? Facebook and Shitter's decent into I Have No Mouth, And I Must Scream? Dead and dying, the lot of them, and they take what little community they generated down with them every bloody time. I'm tired of wasting energy on rebuilding community ties over and over again, it's not an especially good use of our time and it means that those of us who are most comfortable with, or benefit the most from, a fractured, chaotic wider community benefit and rise to the top. Behold, the world.

Important bit from slightly below that:

So I propose…we just toss it all in the bin and go back to the beginning. Blogs, newsletters, IRC, mailing groups, and, sure why not, Usenet, go nuts…These things are time tested, functional even in the face of overwhelming lack of interest from the general internet, and are, most importantly, utterly unbreakable. A specific blog, irc etc etc might disappear, but that won’t take anything besides that one facet of a larger whole with it.

What actually started it was an email which was sent out to the Melsonia email list. Same sort of information, a bit more pithy:

Do You Have A Blog Yet?
 
'Cos you should. Social media is poisonous, drains all your finer impulses. Wastes energy you could spend being happy. So I made a webring and a blogroll to make me happy.
 
How To Be Happy Too
Go make a blog now. Even if all you do is post your campaign notes up on it, I wanna see it.
Join a webring. Yes, like in the 90s. People will find your blog and you don't have to do anything other than be you.
You can even add a blogroll to it, just like in the Google Plus times.
Post. Read. Post. Read. Delete social media. Post. Read.
 
Really, it's that easy. You don't need to be good or popular or cool. If anything, they're the worst people to have blogs. The uncooler the better, I say.

Pretty much everything in that image is in the above linked post, though one addition is very much in-line with the stuff I talk about here, which I’ll quote:

Social media is poisonous, drains all your finer impulses. Wastes energy you could spend being happy.

He includes a link to Bear Blog which I won’t include because I’m sure it is fine but this is not an endorsement of a particular product over the other and at a glance, the software seems to violate a couple of principles I’ll talk about in a minute.

If anything, this post is absolutely an anti-endorsement of anything that might be considered a product. Websites/Apps-as-products are killing us. Killing the earth. Killing creativity.

I Digress All Over The Algorithm

One caveat creeps up almost immediately: Sells and I are at least partially concerned about two different things. He seems to be largely talking about (a) moving towards a platform where ideas exist outside The Platform® and are not beholden to the constant drive towards enshittification and profits AND (b) coming up with something that trumps the Algorithm Class’s version of a good time. I like both of those things, both fit strongly in my Reclaim Ownership concept I have been discussing here or there on the blog, but I think for me there is something else brewing in my brain:

Stop treating the Algorithm Class like your friend: you are a commodity to them and the current internet is designed to take resources from you and feed your resources into their bank accounts [money they use to take more freedoms from you].

We are witnessing the death of ownership and are being manipulated into thinking we need them. In 2026, The Algorithm tells you you are bored, that you are unhappy, that you are worthless without The Algorithm, that your replacement worth is derived from the dopamine you get from participating in a rich-person’s profit margin. And we believe it…

Come and share! Like and subscribe! Upvote! Get your five-year streak!

We live in a world where we give third-party companies all the content that makes the platform worthwhile but then you give up increasing rights to your own creations as they rapidly change the rules. They don’t even ask nicely. They just have your college friends’ content being held hostage and you are lonely.

AI amoebae demanding access to our creations. Less control over what we can share versus keep. Free-fall user unfriendly design based around selling digital baubles. Digitally engineered loneliness and disease. All the other terrible aspects forced upon you while specialists in behavioral modeling outsource whitepapers to tell the owners of the servers how to maximize profits from your work.

It’s Big Tobacco all over again. Paying experts to make things more addicting while telling us they are just giving us a product we really want and rumors of your own addiction are greatly exaggerated.

With the bonus that it’s not only our creations, but often the core of our friends and family groups being held for ransom. “Keep smoking and you can keep talking to your mom back home!”

THEN, they take extra data from you and sell it.

It’s like the worst possible version of the peer-review process. That process has volunteer writers being edited/scored by volunteer editors and volunteer peer-review committees. Then the output is given freely to scientific publishers who generate substantial profit off making it available. With the consequence of not publishing can include missing out on tenure and promotion.

Only instead of contributing to the ever-expanding world of valuable science, we are simply trapped in a loop where in leaving a billion-dollar money maker we have no control over ends up with being branded as anti-social and distant. No party invites without social media. Missing out on collector’s items by our favorite brands because people on X got first dibs. How in the hell do we know what Florida Man is doing this week unless we spend hours each week doomscrolling through made up posts about Florida Man?

“I can’t leave Instagram, what about all my friends!?,” we say over and over as our data is stolen and the money generated from it is spent to lobby for war crimes. Taking your joy of expression and turning into AI slop generated in data centers so environmentally unfriendly they are altering ecosystems while unwriting decades of copyright and intellectual property law.

Don’t say, “If you are not paying for it, you are not the customer.” That’s tired. Sad. Ignorant. You can pay for it all day long and to The Algorithm Class you are just money and never enough.

Besides, you are very much paying for it and its the most expensive purchase you have ever made.

Like cats, there is no free social media. We are collectively paying billions of dollars to avoid going to bed on time. Our tax money spent to subsidize The Algorithm Class. In return, The Algorithm Class buying out a large portion of our governments for their needs. Every lost ecosystem and plot of land to build data centers. We are spending generational wealth indirectly to look at ads on Facebook.

And the saddest thing is that for all this money, you and your creations are worthless to them individually. Sold for pennies. A penny today so they can buy congressfolk to not pass privacy laws and make a dollar tomorrow.

That’s the thanks you get. Being sold for $0.03 on loop with no protections just so hackers can get your national ID numbers and ruin your credit while the data hoarders say, “oops,” and face no consequences.

There is no ceiling that will stop folks from generating profit off of your hard work and there are very few protections to keep you from suffering the laziness of their vibe-coding neglect.

I DIGRESS.

An Early Thought Experiment Towards Doug’s Ideal Web-Sphere

The point is that reading Sells’ post made me think about how hard it would be for me to actually get any of my friends and family on board with creating a web-ring or similar. I could probably get two or three signed up but the siren call of the wide-open for-sale web would hang there. We are two decades into the social-media-and-search-engine revolution that has stripped us of a properly free internet.

This means this is all in the heady realms of though experiment, so taking that as an act of freedom rather than problem, I was thinking of things I would like to see if I could back and shove Myspace off a cliff.

  • An actual emphasis on creator ownership, not just virtue signaling. No caveats or catch-EULAs where you give up the rights.
  • An emphasis on self-hosting or hosting done by entities where you pay them real world money to host your data and in exchange they treat it as hands off for any other use unless they pay you to use your data.
  • Related to above, but you are free to take your data whenever and wherever you please. Zero retention in a third party and absolutely no “a third party sold your stuff to another third party that has no contract with you explicitly” unlike the current real world problem.
  • “Censorship” and moderation are generated at the hands of the end-user through tools easy to read and use.
  • No advertisements unless the content creator is getting paid a substantial portion of the fee [let’s say 80+%] and at their behest [yes, this means content creators will have to pay to post stuff].
  • Multiple media streams — text, microblogging, video, audio — can be handled by servers optimal to them, each chosen by the content creator.
  • No addiction-behavior models. Discovery layer predicated by the needs and desires of the end user rather by a creation of any sort of presumed force.
  • In fact, there would be optimally many many end-user tools that have their own approach to discovery and moderation.
  • Anonymity vs ID exposure decided by content creators.
  • Absolutely NO Upvotes and, perhaps most controversial, probably NO comments posted to your own data stream [they would be posted to the commenter’s data stream]. The idea is to break apart the Skinner Box variation of the internet [as described here or there by Cory Doctorow]. You will not get algorithmically friendly shiny cookies. You share data and information and art: others can read it and watch it and enjoy it. SEO is the mind killer. SEO will pass right through you. When SEO is gone, all that remains will be memes.

In other words, something where people create content streams through many different self- or creator-focused-hosted methods and something — webrings, RSS/Atom feeds, metadata chunkers, your own eyes and fingers — will handle this and there will be no fake digital commons generating billions of dollars in revenue as long as you keep playing ball and getting your grandma to sign up for an account.

No lectures from AI-generated moderators about how you need to tweak your content to maximize conversions.

Hell, there would be no conversions. Death to the trust-economy. No product of The Algorithm Class has earned the right to addict us and constrain us to the information/data/consumption-complex they have chosen.

You decide what you want to read and no one knows what you do with it but you.

Is It Time for the Surprised Pikachu Face?

from the NPR article, Your data is everywhere. The government is buying it without a warrant:

A whole industry of data brokers buys up vast quantities of electronic information from cell phone apps and web browsers and sells it to advertisers who use that data to target ads. The same industry also sells that data, including bulk cell phone location data, to police departments and federal government agencies in ways that can reveal intimate details about Americans without a warrant.

Now, privacy advocates say that the best chance for Congress to close the well-known loophole around the Fourth Amendment that allows for that sort of governmental snooping is coming up in just a few weeks.

That’s when Congress is expected to take up reauthorization of what is known as Section 702 of the Foreign Intelligence Surveillance Act, which is set to expire on April 20.

After a 2015 change to the law, federal agencies are not supposed to collect data on U.S. citizens in bulk. But some found a workaround to requesting warrants by simply buying the data instead.

I’m actually neither shocked nor awed. Pikachu face can stay in the desk drawer. There are funnier uses for the meme. This is why I get so frustrated by conspiracy theorists. The real world changing conspiracies tend to happen in the open but are discredited by the same media and enterprises complicit in their existence [but not, you know, actually hidden].

Best bit is that AI-companies owned by the Algorithm Class is the real clear winner, here. They get paid to digest the human experience en masse to better train their LLMs by selling the data to entities that treat this data as different from protected data despite being the same data.

I have no precise takeaway here or anything to add besides to say that if our data is worth billions to someone, it should be worth [collectively] billions to us. The same way that if information wins war then information should be considered protected by the second amendment.

We’ve entered into a strange new horizon where companies revel in increasing the cost of doing business with them by, with very little choice, forcing a lot of us to give up vital aspects of our own liberty [namely the ownership of our own identity].

“If you are not paying for it, you are not the customer,” is dead, long live:

You are now never the ONLY customer.

The Algorithm Class demands a Commodity Class, and we be it.

Contemplating a Different Type of Conspiracy [Broad but Indefinite | Indifferent]

started life as a photo by Joel Muniz on Unsplash. I assume, based on date, that this is an anti-vax/anti-COVID-mandate thing. I don’t know, I just needed a clear sign that was a bit vague out of context.

Definitions and the weight of definitions are wild and easily manipulated. For instance, conspiracies by definition 100% exist and are 100% exposed — often to surprisingly little actual impact unless murder is involved somewhere and maybe not even then — on a regular basis. Let’s call these conspiracies — definite participants with definite consequences — “Tier One.”

Tier One Conspiracies: Business as Almost Usual

Company A teams up with Place B to snatch Resource C from the inhabitants. Some rich someone has an area [or company] declared low value before buying it up. Smaller scale ones where groups of people plan out crimes. Large scale ones where countries devalue a target to take over trade routes.

This is before you get to stuff like MKUltra and other exposed government plots/programs to do stuff outside of standard channels of morality/expectation. These are probably getting close to what I consider “Tier Two,” which will come up in a bit.

Tier Three Conspiracies: The Fourth Element

However, these “Tier One” conspiracies are differentiated from a different sort. I am not going to do math because it is almost impossibly complicated, but for at least some folks, perhaps most folks, this is not what is meant when you encounter the word Conspiracy Theory.

Let’s call this extreme “Tier Three.” In principle, there is a indefinite amount of agents involved and the goal seems something almost ineffable (insomuch as “Total Control” is ineffable). Like the agents behind Tier Three conspiracies are attempting godhood. Thinking about that, I’m going to propose “The Fourth Element” and discuss it in brief, down below.

There are varying lists of elements involved on this other extreme (see the European Commission’s page about COVID conspiracies to see a specific flavor), to which I would point out three (from my experience) as being deeply related to the fourth:

  • Manichean divide between GOOD and BAD and I don’t mean just simply “naughty people” but a sense that these people are akin to Biblical portions of BAD
  • Shadowy, secretive cabal of multi-faceted interests: government, business, press, science, industry, religion (“It goes deep!”)
  • Importantly: A keyhole where people who know can look through the door but said keyhole is not so obvious that it is just “clear as day” to your average person

The (often) lack of clearly defined morality, the (often) singular- or few-facet structure, and the fact that real Tier One conspiracies (usually) get spoiled violate these tenets. There’s a game to be played with conspiracy theories by my Tier Three definition where True Believers can see a bit further into the darkness and plainness.

Which brings us to the fourth element, the one I consider the key, the actual test of this tier three definition:

  • A conspiracy theory of the third tier is essentially indistinguishable from a religion requiring faith, an inner circle, ritual language, and a reshaping of worldviews and stems from the same part of our brain that processes religious conceptualization
    • THE OTHER is mostly conceptualized outwardly from THE SELF, so that different adherents will believe in variations based on their own personal history; though adherents will subscribe to the belief they are are using their faith and secret language to expose objective truth
    • There are GOOD OTHERS and BAD OTHERS talked about in dehumanizing terms, each, with the important that some OTHER AGENTs are on the side of goodness — generally the “side” of the conspiratorial belief holder themselves — and some are against it

Believing that billionaires will manipulate the market to improve their own profit margins is not, by the Tier Three definition, a conspiracy. It is plain. It involves known actors doing a possible-to-actually-know thing. You could give evidence clearly that all adherents can appreciate.

You would need to believe they are doing it to bring about an ineffable end, some great ritual, some mystic passing. In this, people who are part of the shadowy world will be both fighting for and fighting against the common person. Some billionaires will be the good ones. Some government agents will be exposing the truth behind UFOs. There will be codes and secret signs left behind.

However, I am left with the sense that there are broad movements and there are general shifts by powerful players but not codified in quite the same way. What if snack companies push less-filling, brightly colored snacks not because they are working for Satan (to ape a chain letter of many years ago) but because they want you to get fat and feel like a loser for not choosing one product from one of their subsidiaries over another of their subsidiaries?

Towards a Tier Two Definition

Which is making me wonder if there’s not space for a Tier Two definition:

  • TIER ONE: DEFINITE agents for a DEFINITE purpose.
  • TIER TWO: (largely) DEFINITE agents for a perhaps DEFINITE purpose but through INDEFINITE instability.
  • TIER THREE: (largely) INDEFINITE agents for an INDEFINITE or DEFINITE purpose (but usually the DEFINITE purpose is a facet of a much larger INDEFINITE one).

Look, it’s a broad musing and a work in process. I know this is fallible. I’m chewing on it. This is the part of the canvas where I have to throw paint all over the room just to figure out which colors match. Much like the algorithms that push various problematic memes to see which one stick and be manipulated into generational trauma…

*wink*

What I’m wondering, though, is if you could have a group of people — maybe not precisely known at present but in principle definitely knowable with clearly defined lines — who interfere with things, perhaps in definite ways, usually with a definite goal, but with indefinite consequences.

Which is wrong. Throwing paint, like I said. It’s more like…

Generating indefinite instability in order to generate certain types of behavior in the short or long term with the assumption that some classes of people are more immune to large and small scale instabilities.

One odd aspect of this “Tier Two” is that…

  • It’s not necessary for every agent group to be actively working together, just that they are participating in trends towards instability

A Tier One conspiracy would be like, say, a tobacco company or conglomerate of said companies making cigarettes more addictive. A Tier Three would be tobacco companies making cigarettes more addictive so that people absorb more chemicals and become conditioned towards government mind control backed up by a shady group of academic elites.

This type of Tier Two I am talking about would be various companies following trends of marketing and science to general make their product more addicting but then also paying for advertisement and education against addiction to harm competitors but also to increase distrust in science and regulation amongst their addicted regulars. Either they win by creating tribal-like brand dependency or by having people eventually thinking that “both sides” are problematic.

Oil companies making broad statements against renewable energies while also co-opting and sometimes controlling green initiatives for instance. Where wind power’s actual impact on local ecosystems can be treated as just-as-bad-as the extinction level event that fossil fuels can represent.

Complain about fossil fuels? Why do you hate small communities in Africa?

Promote veg*nism and a move from factory farms? That’s racist.

Algorithms pushing coverage for relatively minor infractions by environmentalists vs an over-emphasis on largely meaningless gestures. People being bullied for personal responsibility over the environment catastrophe vs people being portrayed as powerless against effective change (aka “the paper straw” strawman bullshit).

Co-opting “freedom of speech” as a way to attack personal freedoms. Or changing the meaning of “fake news.”

Algorithms that highlight catastrophizing and doom-scrolling. Creating a media landscape where brain-rot short-form media is both becoming a default and also complaining about it is becoming a default.

AI discussions where complaints or praises of it mean nothing because your average user cannot do a goddamned thing either way. Right up to complaining about the em-dash and oxford commas and all the other ways anti-AI sentiment is being used to dissolve standards of human communication. And yes, I filled this post with hand-coded — just to be pissy. I had to click extra for that shit.

Where Gen X was sold both anti-establishment and pro-establishment media. Anti-intellectual and pro-intellectual media. Told to trust the scientists we were told to mock as eggheads. Told to trust the government we were told to hate. Told to eat the food we were told to hate.

Where the only consistent thing was that we were told to consume.

To choose sides. To choose no sides. To engage. To be enraged. To qualify things that should be quantifiable. To quantify things of indefinite qualities. Where even the “generational system” of organization — Gen X, Millennials, etc — is nothing but bullshit pseudo-science to make us feel like we are striving for a horizon that has never existed. And if you complain about the labels? There’s a label for that, too.

“Here’s a box, get inside, please. Oh, don’t like the box? Me too! I hate boxes, subscribe to my newsletter!”

Because in the end that’s all that matters. Not the stance that we take. Not that we take a stance. There’s no stance we can take. As long as internalize it, though, as long as we think the stance or lack of stance is a thing, we consume. Just to show them.

That’s what I’m talking about. Where it’s not just about the doubt vs belief, identity vs the unknown, embracing conflict vs finding compromise: it’s about how we internalize these things and keep clicking more links. Thinking we have to fight but never quite knowing what it is we are fighting (plot twist: we are fighting our wallets to sign up for more online services, quite often). Thinking we are doomed but we might as well be playing on the Titanic and then getting fucking furious at people for playing on the Titanic while not thinking they are doomed in the exact same way.

We end up terribly judging who are just as intellectually complex and emotional extant as ourselves because the goddamned algorithm needed there to be an A and B or what the hell is A-B testing for?

I have to go chew on this and make more sense on approach two, assuming I get around to it.

“It’s Gonna Be Our Year!”

I don’t know who in their right mind thought it was a good idea to let me have so many green-tea-and-gins last night but they were a complete idiot.

Name probably rhymes with bug or rug or something similar.

Funnily, it wasn’t the gin that was the real problem. Had I mixed 2-3 shots of gin with a liter of water and drank that I’d probably feel pretty swell today. It was the couple of liters of green tea that kept me up to something like 03:00.

One year I’m just going to go to bed for New Year’s. Since Belgian parties are just getting started at midnight, it probably won’t be for a couple of years, mind.

It’s a gray day in Grimbergen which is just sort of saying, “It’s a day.” Kind of nice, though. Not too cold. Not too loud. Windy in a pleasant way. Noon but feels either earlier or later. A kind of liminal space.

I’m sitting here next to two open windows letting in 5C air and giving a thought to the standard thought that we all do on 1 Jan: resolutions. I swore off the whole thing a few years back, mostly, but sometimes they are fun. Sometimes they are hopeful.

Over on the Doug Alone, I talked about (mostly) leaving crowdfunding. That’s one of them. We’ll see how that goes.

A couple of other bigger ones in a more general sense of things (since crowdfunding is pretty much 100% tied into my solo roleplaying hobby) are (a) reducing gamification in my life and (b) generally increasing privacy awareness. And (a) is going to impact a lot of other potential resolutions.

“It’s Going to Be Our Year!”

Before I get to that, let me give you some insight into the core Doug experience. Last night, after getting the first green-tea-and-gin in myself, I started sending out pre-Happy-New-Year’s messages to a few friends and while the messages tended to be personalized, in very nearly all of them I joked about the phrase, “This is going to be our year!” Those who get my sense of humor appreciated I was both making fun of arbitrary goalposts and whispering the foulest curse of them all: hope.

It helps you have say it with a shaky voice like a person saying, “Maybe the cave troll isn’t home, we should go into the dark cave and find out.”

Joyfully nihilistic curses aside, maybe it will be. I don’t know. I just take things as they come, mostly.

(a) Reducing Gamification

This is frankly the biggest one for mental health and general well-being. I have no specific numbers (which feels like a pun) but the gamification of every single aspect of our life feels like it is increasing. Earn points for purchases. Day-week-month streaks in every app. Add five friends to earn a point. Allow GenAI to access your data? Well, we’ll do it anyhow but if you give it away you can get a badge to show off on your profile that no one will ever click.

I pay money to upgrade the “freemium” experience of Duolingo, Geoguessr, and NYTimes Games. All three are big about pushing daily plays and uses [“Please stay addicted to our services”]. Badges. Achievements. I “buy” (lease? not sure what the proper legal term would be) books on the Kindle and it sends me notifications about not letting my streak expire. When I started deleting social media, I was seeing it more, there. Stuff that has no business setting weekly/monthly/annual goals have started bundling it.

Back 20 projects on Crowdfundr.ai? You get platinum status. There are no benefits but still we love you like your parents never did. Spend $2000 on gachas? You get 1.25 points per $100 spent instead of just 1 point.

It’s an incessant noise. And the fact that so rarely do hitting any of these milestones unlock anything besides maybe meaningless in-game currency shows how effective it is to just offer up a hexagonal png to keep people reaching for a goal that only exists to increase company profits through addictive behavioral programing.

When I was first workshopping this resolution, I thought about flat out cutting out any app or system that had such systems baked in only I realized, relatively quickly, that I would more or less be able to not access the things I actually use.

Instead, the idea is to simply ignore the badges, achievements, streaks, and other stupid bullshit designed to increase addiction. If I didn’t read today, no more panic reading a chapter to keep my Kindle streak going. If I don’t feel like doing Duolingo, just let the streak die. In some cases, this will likely be tied into getting rid of some freemium upgrades. So it goes.

The irony of this is that it kind of negates the concept of resolutions. I do want to read more. Play more of my old favorite games. I want to solo play more. Take bigger risks. Lose weight. Work on fixing my ankle.

I will likely have to compromise to some degree. It can be hard to lose weight without tracking calories somewhat. It can be hard to budget better without a budget.

Just absolutely no apps to do the data for me.

(b) Increasing Privacy

Which brings us to the other major resolution. Find ways to increase my overall privacy. This one is harder to specify without sounding a bit like a conspiracy nut. Or, perhaps, it is easier to specify:

  • Stop giving private information to unlock upgrades,
  • Use more offline stuff and fewer things that require third party tracking,
  • Avoid using cloud-based systems more, especially now that so many cloud-based systems have decided that using them is akin to giving your personal documents to their AI systems,
  • Using my own storage back-up solutions, own media servers, own email servers, etc.
  • Using more encryption that isn’t designed to expose the data to the host,
  • etc

There are so many little ways this one will show up. It makes me think of something that Northerlion (the Twitch Streamer) said. He mentioned that getting cash from the ATM feels like a borderline criminal act because you get the cash and then no one really tracks how you spend it. The sense that if we just use the stuff we own, we are going dark.

After the move to Belgium, I have been watching more stuff streaming from my personal server and through physical media, partially because I would have to use VPN to watch my American-media-libraries despite paying a lot of real money to build them up and still being an American citizen.

And one of the aspects of this is that when I put in that DVD/Blu-Ray/CD then no one but myself really knows what I am watching or playing. If I play a CD a dozen times, it doesn’t get tracked and used to sell me something. I can watch a movie a dozen times and it is up to me to watch trailers to see what else I might like.

We’ve been so conditioned to accept The Algorithm(TM)’s “help” to fill every waking hour with media that we are giving up the ability to own these pieces of happiness. It is becoming increasingly obvious how much companies don’t want us to own our own media now that I kind of have to own it to enjoy the things I enjoy.

Just look at videogames. Now you buy a code in a physical case and you attach that code to your account and if that library every goes away, you bought a physical case in a store to temporarily lease a game.

Or movies where you buy a blu-ray and they want you to use the “free digital copy” code so they can keep better track of who has what. Some Blu-rays and DVDs have features that require you to access the internet to see fully.

“If you are not paying for it, you are not the customer,” is a lie. You are the customer, always, but also the product. It’s kind of up to us to set the line and we are currently losing and pretending its inevitable.

And that’s…madness.

The Blogger Canonical (?m=1) Issue Revisited

If you want to just see an explanation of the issue, you can skip to THE TECHNICAL ISSUE, below. First, I get to rant a bit and give some context.

When I first returned to blogging after eight years, it was not with a traditional blog: it was with The Doug Alone PROLOGUE. It was a place for me to post notes and recaps about the solo rpg stuff I was doing.1 Only there was a problem. I actually mentioned it on my final post on that blog. Google more or less refused to index it.

It looks like it did at least briefly index a single page and then wiped it later.

Even though the blog was primarily meant as a play journal, there were elements that I wanted people to find. Only there was a primary error that kept showing up by way of explanation:

I had a vague notion of what that meant but the more I looked into it, the more I found posts by people insisting it was not an error. It was intended. It’s not up to Google to SEO for you. Maybe your blog isn’t worthy. Here’s a reddit thread with most of those things said from just a few months ago.

However, after Noism Games posted a post noting their Blogger/Blogspot traffic had just plummeted, I felt curious and looked again.

Doug Is Right: The Blogger Canonical Edition

Here’s the tl;dr: I am right. The SEO experts are wrong on this one. Neener neener.

I knew I was roughly correct. I’ve worked with a lot of different web platforms over the years and am well aware that Google is a fickle beast when it comes to promoting something (say, a one-off post about carpet beetles) over things that are more core to your blog identity (such as old posts about a variety of horror movies). However, months of Google flat out ignoring a blog with unique content was not consistent. At least a few pages would have passed The Algorithm.

Those more in the know of the technical issues probably know, and I had an idea but just not why Blogger/Blogspot was being hit by it. Had I cared more, I would probably have put it together earlier. Would I have still moved blogs? Oh yes. I like having my own space to play.

The Technical Issue

What’s the issue?

Webpages can have canonical tags. It’s not required. It just helps Google (and other search engine type things) to say that the page with the listing is the page you want to index. If you are on a platform where your content might bounce from page to page, you can use it to say that this is the correct page.

EXAMPLE: You have a cooking blog. You have a set of pages with different recipes and other pages that include snippets of those recipes and you don’t want Google to send folks to the pages with only the snippets (such as a category page or a front page that shows the most recent). You prefer your recipes to be front and center. You put the canonical tag on those pages.

In the specific case of Blogger/Blogspot, there’s a bit of code that basically tells each new page to have a tag on the post itself:

<b:include data='blog' name='all-head-content'/>

One aspect of this is to drop a simple line that gives the URL and says “this one, Google” in the <HEAD>:

<link href='https://dougalone.blogspot.com/2025/09/beginning-to-migrate-some-content-to.html' rel='canonical'/>

And that should be well in good except for a technical glitch on Google’s side. It does not scan the blog like a person on a home computer will. It scans largely as a mobile device. And Blogger/Blogspot, a GOOGLE PRODUCT, tries to be helpful by serving up a ?m=1 version of the page. Old themes did not have a native mobile version. Newer ones do, but the artifact from Ye Olde Times is still there.

Which means that Google gets a link like this for the page linked above:

https://dougalone.blogspot.com/2025/09/beginning-to-migrate-some-content-to.html?m=1

You can likely see where this is going. If you click on it, it is identical to the previous page, except the rel='canonical' is not pointing to that link, it is posted to the .html, not the .html?m=1 version.

This means for every Blogger/Blogspot page scanned, Google sees a page constantly serving up alternate pages and because the ?m=1 keeps persisting, it constantly fails to find the canonical pages.

What’s the Fix?

Unfortunately, the two primary fixes are both on Google engineers and since this has been brewing for a few years, I have no idea if they will fix it. Hopefully so, because Blogger/Blogspot is a nice all-in-one blog for people who don’t want to fiddle too hard and just want to get their content out there.

FIX #1 would be for Google to not treat ?x=y as wholly different pages at least in the case of mobile pages where the canonical link has identical content. I appreciate there are lots of cases where it is different content, but there should be a way to prevent that.

FIX #2 would be for Blogger/Blogspot to stop appending the ?m=1 to mobile pages. There are better ways to handle that. That feels like an artifact from 2010 era internet. Back when you had completely separate mobile sites. Ah, I remember those days unfondly.

What can we do as users of the product? I’m not sure. If you look, there are suggestions for Javascript workarounds. I am attempting to use the script at this page. Go gently into that night and double check before you use it, yourself.

I also did try updating my robots.txt file to tell Google to ignore ?m=1 pages. Will it work? I don’t know. I’m not precisely holding my breath. If I remember to check in a couple of months and it has worked, I’ll let you know.

User-agent: Mediapartners-Google
Disallow:
User-agent: *
Disallow: /search
Disallow: /share-widget
Disallow: /*?m=1
Allow: /
Sitemap: https://dougalone.blogspot.com/sitemap.xml

Obviously, if you want to use that you want to change the final line to be whatever your blog’s address is. I’ve seen variations of that across multiple posts so I don’t know where it originated. Apparently older Blogger blogs had a baked in robots.txt but mine didn’t. I had to add it whole cloth.

Let’s see what the outcome of this double approach might be.

NOTE: It is possible that Google will eventually scan it via a non-mobile-first scanner and make all this a non-issue. Just 16-months seems like a fair time to run a test.

  1. There is a paradox of solo play where a lot of folks, myself included, have a strong urge to share it with someone. The initial idea was not a blog. I thought about streaming some stuff on Youtube. Since I ended up figuring out a lot of mistakes, tweaking a lot of notions, and so forth: I am glad I went for a format that did not involve me just sitting there confused and sweaty on camera. ↩︎

Just deleted most of my Patreon follows, including the free ones

This morning I got a message from a Patreon Creator that was a simple “Hey” but based on previous interactions, I know any response to it would result in this person asking for more money. Let’s call them Person K.

I one time, now years ago, actually did send them some money outside of Patreon. I eventually said I wasn’t going to send them any more and after a few exchanges stop replying. Over the next few years, they sent me a lot:

I obfuscated it because I’m not interested in real naming-and-shaming but that should give you an idea. Each of those blue-boxes is a message, more or less. Most are friendly. Some are a bit insistent. All are basically asking for money. I skipped a few because I think I had enough to establish the point.

Not a single Doug-reply is in there. I left their Patreon a bit back, including the “free tier” [they sent me a “bye Doug :'(” response]. Then they kept messaging me. Not so frequent that I cared all that much.

Today was just a different sort of day, though. The kind of day where I was ready to delete most of the flack off my digital landscape.

I figured out how to block Person K — which gave me a message that Patreon had removed me from their page, so I guess somehow I was a zombie there — and gave a pretty big think about how I wanted to use & engage with Patreon if I kept using it. The final answer, after around thirty total seconds: not much. Very nearly none.

My problems with…well, sort of with Patreon but buckle up because Doug’s about to go off

I have always been a moderate- to lower-tier user, even at peak. There are lots of reasons why I have never gotten deeper into it. Let’s come up with something like a starter three really quick (# given is roughly the order I’d put the problem):

(5) The interface is fairly poor for a website that is one of the major backbones of the indie creator scene.

(3) It quickly gets costly. While backing a couple of Creators is not a whole lot of cash, it is easy to end up backing 10+ and seeing a monthly bill rivaling old school cable bills. Especially with how many Patreons have that stupid “$20+ a month to get your name at the end of my videos” thing.

“I’d like to thank DickMaster2000, the Might Gooble, Tom the Tominator…”

I personally don’t tend to engage with content on a subscription basis, ever. (4) I do things in little bursts.

This means I would back a podcast, listen to some of their backlog, wait a few months (paying the whole time to not use them), and then do another backlog. At this point I might leave or I might wait another few months to pick up another backlog.

If I ever left, if I ever downgraded, I might be losing out in months of content that I could access as long as I kept paying.

Which brings me to a fourth reason which is #2 in the final list, though this is less Patreon-specific and more the whole damned thing that is happening right now:

(2) Business models that promote FOMO [fear-of-missing-out] are inherently problematic: freemium memberships, gachas, crowdfunding with backer-exclusives. Even when they enable some creators to make special content for their best supporters, there are very few safeguards for the backer-side and drive creators to work around this “value added” model.

FOMO is a billion-dollar industry driver across its many facets and a major slice of a lot of the modern hobby landscape. Apps that allow extra features, sites with minor upgrades, games with a few bonus aesthetics, gacha pulls, overspending on crowd-sourcing for extra features, member videos, etc.

I am not necessarily blaming all content-creators. Some do try to take care of their content-consumers. Some are in a place where this is the best way for them to publish their content. Some work very, very hard to make it worthwhile.

And, to clarify: exclusive content is not necessarily evil, no more than having a unique painting for sale at an art festival is evil, but when combined with the structure of the modern content marketplace, it has to be careful.

These massive third parties that run the websites and portals make it a constant focus for content-creators [from big media empires to smaller creators] to drive content-consumers to enter into a buy-in relationship. Break the old game with new characters. Make your character look more unique. Get a campaign exclusive t-shirt that you might never wear. A bonus chapter for your favorite book series. An exclusive series of videos shot in the director’s bedroom!

Come inside, friends, here is exclusive!

Which is where we get to #1 in the ever growing list:

(1) Business models that thrive on parasocial relationships, pseudo-communities, and consumer addiction are inherently evil.

In many cases, they force consumers to spend a lot of time and effort to keep engaging with these communities and hobbies. Not just with the central creators but also the other members of the community, including trophies for heavy interaction and fake incentives to share memberships and similar addiction-driving behaviors.

We all lose (maybe not the platform owners)

These last two feed on each other. Creators are driven into increasingly less-profitable time-sinks to push a business model that has the real capability of driving consumers into feeling actively responsible for the well-being of their favorite creators.

That latter point cannot be stated loud enough. Whether it is time [like, comment, subscribe, share] or actual money and effort, our relationship to content creators is in a terribly strange place now. With many smaller creators having no other real options but to encourage the same predatory behavior that enables other entities [larger content creators and platforms] to also feed upon those same consumers.

Platforms like Youtube and Twitch have created a new type of rock star for us all to want to be. One with the doors kicked wide open. Only, the rules keep changing. The revenue keeps dropping. The user experience gets worse. Creators start tacking on Patreons, memberships, donation drives, subscription drives, an all sorts of behaviors that take away from the core experience that justifies the content creator even being on the damned platform to begin with.

Too often, your success is not about whether you are good or talented or just in it for fun and having a good time. Over and over the message is driven home: success is doing exactly the sort of thing that increases profits for the platform owners, the revenue handlers, and all the people who use them for advertisement. Keep your fans engaging so their data can be more widely shared with entities that are barely required to even admit they in the food chain. .

At best, it is a terrible stop-gap for a broken creator-consumer relationship where a few entities own so much of what we can consume while more indie folk are constantly trying to stay afloat [and here comes GenAI to tighten the screws further while eating the indie creations to learn how to emulate them].

At worst, this is an active abuse of psychological principles that have plagued humanity all the way back to our hunter-gatherer tribal roots. The need for community. The need for recognition. The need to provide. The fear of scarcity.

[Recap] The list in order of importance and slightly expanded

  1. Business models that thrive on parasocial relationships, pseudo-communities, and consumer addiction are inherently evil.
  2. Business models that promote FOMO [fear-of-missing-out] are inherently problematic.
  3. Patreon quickly gets costly if you support more than a small number of Creators or feel the need [see #1 and #2] to engage at a higher tier.
  4. I do things in little bursts, which systems like Patreon take advantage: you either engage constantly or you generate a backlog where you keep paying to avoid missing the content you already “own.”
  5. The interface is fairly poor for a website all about connecting Creators to their consumers, which again means you have to engage frequently or spend time navigating past other temptations.

Um…Doug? We were talking about Patreon…

Right. RIGHT. Sorry, I get a bit ranty when I have a headache.

Also, like…when I don’t have a headache. Just, you know, in general.

The above thoughts had been on my mind for a while. The three “about Patreon” parts (#3, #4, and #5) are really why I just never could enjoy Patreon, personally: the UI, the cost, and the way I actually like enjoying the things I enjoy.

I didn’t like going to the website very much. I refused to get the app. I would get notifications and sometimes actually follow the link to get whatever file or post it was about. I would sometimes skip a month or two and just miss stuff. Every time I had a backlog I would just get frustrated trying to figure out what stuff for which I had “paid” was actually available [note: about that paying for…it’s complicated for such a model].

I still kept it up for a small handful of creators, some just a month or two, because I liked to support them. What’s that, did I feel responsible for them? Yeah, kind of. That is part of the problem, see? You start to feel like you, the viewer, are somehow beholden to pre-pay for content you may or may not enjoy because a lot of those content-creators are nice people with a dream.

However, when Person K from the first section of this post contacted me, it was a breaking point.

I went through a list.

Every Patreon I followed, paid or not, that I primarily enjoyed off-Patreon, I instantly unfollowed.

If I like their content on Patreon but was only there for short glimpses into the background “behind the scenes” type commentary [i.e., one that played, inadvertently or not against my sense of FOMO], I unfollowed.

If I was just there to support them for a bit and had already accomplished that, I unfollowed.

If I was only keeping one around to eventually get around to getting the content to which I had already subscribed but hadn’t actually consumed, I unfollowed. Yes, I lost all that content.

And on a personally selfish level: was I getting my money and time back or more? If not, I unfollowed.

Finally, was it sparking the hell out of some joy..

…if not? Yep.

There were times these points clashed. There were some that actually sparked joy but had exclusive tiers I didn’t want to bother with. Some were worth it but I would rather engage with them elsewhere.

Absolutely none of the people I unfollowed today were honestly bad actors (Person K is the closest to an exception but I can understand wanting money). They were all lovely creators. Just Patreon and all those points above showed up on a day when I headache.

The two which remain + some bonus shout outs

To end this on a kind of positive note, here are the two that survived all the cuts:

  • Witch House Media: I have been following them since their HPPodcraft days and they put out regular, good content about a niche genre that I adore.
  • Tana Pigeon | Mythic: I use Mythic a lot and I love reading the magazine. While I do get to take part in some polls and such and ask questions and whatnot, the Patreon is well worth the fee since I would have spent that money on the books and zines anyhow. It also lets me get some news about something that is a major hobby of mine. Excellently run.

Two that I did not keep for various reasons but did deeply appreciate are Dean Spencer Art and Brandon Scott. Dean Spencer puts out some of the best stock art for content creators and has regular posts and engagement. I just would rather go back to buying the pieces I will use, when I use them. Brandon Scott makes wonderfully creative stuff. He is the most likely candidate for someone I will go back and refollow once my headache clears.

Bonus shout out: Cracking the Cryptic. Lots of interactions, lots of content. I just reached a point I’d rather watch them on Youtube and buy their games/books.

Credits

The “Empty Tunnel”: Photo from from Getty Images via Unsplash+ License.

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